(Perth, ON) – The Lanark Highlanders Rugby Football Club has launched a media campaign to grow their membership in 2020, advertising free training for men, women, boys and girls. The club expansion coincides with the construction of a 20-acre training facility in Drummond Township, just East of Perth, due to open in July.
“Lanark County is poised to become a regional centre of Rugby excellence,” predicts Dan Drummond, club president. “We have attracted a first class coaching staff and soon, will have a first-class rugby park. All we need now are more Highlanders.” The Highlanders added a U17 girls program in 2019 and will launch a senior women’s team and a boys team this summer.
Free training is being offered every Monday night under the dome at Beckwith Park, just south of Carleton Place, beginning at 9pm weekly. In addition, the club will be offering a “Try Rugby” session specifically for boys and girls, 14-18 years old, at Carleton Place High School, Friday 21 Feb, from 5:30 to 7pm.
“Come on out and give it a try,” says club president, Dan Drummond. “All you need are a pair of soccer cleats. We are a very inclusive club, and welcoming of anyone. Rugby is one of those sports where we don’t expect new folks to come to us knowing the game. No experience needed. We’ll teach you everything you need to know.”
TeKapua Rewi, head coach is quick to add: “I mean, we’d love to have former players, track stars and off-season hockey players, power-lifters and football players, too.”
Citizens of Lanark county should start seeing posters, hearing ads on Lake88, and reading posts on social media. The campaign features the slogan, “Be bold: Play Rugby!” and will run through the spring. Besides welcoming new players, the Highlanders are also hoping to attract refs, coaches, social members and club boosters to the sport.
If you are interested in becoming a Highlander, come to a practice, visit lanarkrugby.com and subscribe to our mailing list, or email firstname.lastname@example.org.